Nokia!

Nokia

Nokia is one mobile brand that impresses me the most. Nokia E7 is the latest model and it is well-received by Nokia users. There must be a reason behind thins. I think that Nokia uses multimedia in their marketing communication to promote its product. There are different ways in which Nokia promotes its new products. Firstly, Nokia has its own website to provide information of different products, solutions and customer service. Secondly, it uses a memorable launch of its new product to attract present and new Nokia users.

This video demonstrates the way Nokia promotes Nokia E7...

Nokia collaborates with Microsoft to produce a better quality product. In order to demonstrate these features, the phone is promoted in a way that features its unique characteristics using graphics.

NewsML

NewsML is an XML standard designed to provide a media-independent, structural framework for multi-media news. NewsML was developed by - and is a registered trademark of IPTC. It is structured based, leaving out layout and other presentational features to style sheets and other presentation languages such as XHTML or SMIL. It is known to be popular outside North America, especially in Asia.

Reference: http://en.wikipedia.org/wiki/NewsML