Political campaigning is an organized effort which seeks to influence the decision making process within a specific group. Many political players and commentators agree that American politics are undergoing a period of change due the increased use of the Internet which has become a valuable fundraising tool. The Internet has also led to the declining effectiveness of television advertising.
For example, Obama made use of the Internet in his presidential campaign. It was effective in reaching out to the younger generation. This is because the new generation uses social websites and new media to keep themselves updated on politics. However, the Internet has its limitations because it failed to reach people of the older generation. People in this category will not be able to get political news and updates as quickly as those who have access to the Internet.
Youths apathetic towards politics?
It is said that Singaporean youths are apathetic towards politics. This is because these youths are so caught up with their self-centered interests and they are surrounded with people who also lack such passion. Youths are too sheltered in a sense because they think that everything will remain the same. They do not know that they will have a part to play in building the future of Singapore. If they do not make moves to get involved or updated with politics, youths will remain apathetic and it will continue as a cycle when the next generation after them comes along.
The video below shows that Singapore elections 2011 might be slightly different! Singapore youths should get involved and keep themselves updated...
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